Customer Relationship Management

Flex Customer Relationship Management System (FlexCRM) provides a centralized database to record all activities between the company and customers. It begins with Marketing Activities to recruit customers to Transactional Activities with new/existing customers to After Sales Services with the customers.

With a centralized Customer Master along with activities records with the customers, the system provides an extensive analytical tool to manage customer purchasing pattern and perform marketing analysis for companies to know their customers’ and competitors’ activity.

Components of FlexCRM

Customer Master: Manage Sales Data More Efficiently

The Customer Master links up all records input to the system from individual modules. The information includes Personal Information, Payment Information, Customized Information and Transactional Information.

Campaign Planning: Have A Precise And Effective Planning

Campaign Planning allows the company to find out the best possible way to recruit new customers. Each promotional campaign may use different resources and have a different acceptances and responses from your customers.

Customer Activities: Acquire A Complete View Of Sales Data

The Customer Activities module records all sort of customer contacts among our staffs and the customer. These include new joining customer, enquiries, sales and returns. It is also possible to integrate the activities with your existing Point of Sales machine or using membership system to record all customer activities.

Customer Services: Deliver A Tailor-Made After-Sales Service

The Customer Services module is aimed to manage all after-sales services. It may include hotline enquires management, product warranty management, pre-paid service management as well as complaints recorded and survey conducted.

Customer Analysis: Understand Your Customers

By recording customer activities from campaign planning, promotional responses to individual sales transaction, the system is enabled to measure the buying pattern, responses and perception from individual customers.

Market Analysis: Become A Market Leader

The Market Analysis module facilitates on observing market changes by recording competitor activities. By storing information about competitors’ activities against your own performance, management may get the first hand information to forecast sales performance and assist in any future planning. Four key monitors to record competitor activities which include: These will help to measure the success of campaign and competitor reactions that affect the existing plan.